Graham wrote:It was advertising a european washing machine manufacturer FAGOR.
Plenty of precedent for that sort of mishap. When Mitsubishi brought in their 4x4 called the 'Pajero', they may not have appreciated what the word means in Spanish*. And there was a similar mix-up (slightly less obscene) with the Vauxhall Nova**.
Happily that sort of thing doesn't tend to happen so much with bikes and bike kit. Perhaps because the marketing guys have plenty of foreign language experience, and do their homework!
I often wonder why, as has been reported, the DVLA refused to sanction car registrations beginning with "SN07...". After all, the word it suggests is hardly the grossest obscenity in the English language.
* Put politely, I suppose it means 'someone who pleasures himself'. The English equivalent is what cyclists get called by angry motorists, and vice versa, rather a lot.
** "Doesn't Go!"