Jimmy The Hand wrote:Karen you are assuming that all areas had a large number of lapsed members, however some areas may have no lapsed members but an increase in memberships in others the lapsed/new may be equal which across the board would balance out. As with all numbers it’s how you present them!
Are you also saying that neither Manchester group have has an increase in membership since 2007? That would be a bigger cause for concern, if we can’t get new members then we do have problems
Going by Simons figure it looks like Manchester lost 200+ a year has anyone tried to find out why they didn’t renew?
Some of us Council members have been trying to find this information out. Overall, this year the CTC non-renewal rate is up by 50% - from about 9% of total membership to 13.5% of total membership - but when the suggestion was made that we canvas all non-renewers to find out why, we were shouted down and instead a limited sample of non-renewers will be asked. It will be interesting to see how the survey is structured. The last one asked pretty leading questions and gave little real information about reasons for non-renewal - until you looked at the free text responses under the 'Other Classification'. There were some very illuminating responses there - a high proportion of them related to a lack of service to members.